Our History
FAVRICHON
117 years of history
117 years of natural, dietetic and organic food
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Favrichon – cutting-edge quality and innovation
1960: Staff commitment helps Favrichon through a tough period as larger other well-known food companies begin to launch competing children’s baby formula flours. The company continues to focus on dietary products, taking a leading role in the publication of the “Revue de la Diététique”, a journal in which scientists discuss the latest developments in the fields of food and nutrition.
1970: Upon his elder brother Joseph’s retirement, André Vignon takes over and continues to accelerate the development of the company. Still very much a pioneer in the health food market, Favrichon takes an interest in the still relatively unknown sector of foods grown without the use of fertilizers or artificial chemicals. Favrichon makes reference to this on its packaging for the first time in 1973. It's the beginning of organic products, a trend that Favrichon and many other companies will subsequently follow.
1977: Innovation doesn’t stop here: Favrichon designs and installs a new cereal extrusion processing line, becoming the first French manufacturer of the crispy extruded cereals – now a centerpiece of every breakfast table.
1980: The Favrichon range broadens with the arrival of the first mueslis.
1982: The "Phosphogene" era draws to a close after 70 years of loyal service to the nation’s children.
1985: Favrichon products are sold throughout France through a network of specialized stores and a major marketing effort results in a new packaging design for Favrichon products.
2003: Favrichon turns over a new page in its history, as it's shareholder "Le goût de la vie" decides to sell Favrichon to the family business, Loire Céréales Holding, determined to renew the development of the Company and follow the values of it's founders.
2004 - 2005: With 20 years of growth and development behind it, the "Favrichon" brand is healthy and enjoying an excellent reputation for its organic products. Favrichon decides to emphasize in particular it's know-how in the manufacture of nutritional and dietary products without ever forgetting that the choice to manufacture products from organic ingredients remains a core value of the Company
Favrichon cereal boxes are redesigned and segmented into 4 families to to help each consumer choose the right product for him or her. Full and complete nutritional labelling of each product is introduced indicating nutritional content and product benefits
2005 - 2006: Favrichon continues to grow and launches a major investment program to update its factory and equipment. New cereal coating, mixing and packaging facilities come on line in May 2006, bringing an increase in production capacity to satisfy the growing demands of the company’s customers.
